Brand Tracker

Welcome to the automated Brand Tracker diaries.

Philippines

Foodpanda brings a never ending feast to the Philippines this Christmas

Campaign: A Never Ending Feast

Source: https://www.campaignasia.com/article/foodpanda-brings-a-never-ending-feast-to-the-philippines-this-christmas/4mgb5q4rdgaq5z2w039x1fd44f

Goal: Promote food delivery during Christmas

Claim: A never ending feast

Summary: Foodpanda is launching its Christmas campaign in the Philippines, aiming to provide customers with continuous food delivery options and a festive experience throughout the holiday season.

Global

Uber Eats No Longer Explains What It Can Deliver

Brand: Uber Eats

Campaign: Phew

Source: https://www.media-marketing.com/vijesti/uber-eats-vise-ne-objasnjava-sta-moze-dostaviti/

Goal: Shift perception from what can be delivered to the emotional relief of outsourcing tasks.

Claim: Phew

Media: TV, BVOD, online video, YouTube, social media, radio, digital audio, OOH, DOOH, CRM, special activations, and customized ad formats.

Summary: Uber Eats has shifted its communication strategy with the launch of the new global brand platform 'Phew', developed with Special Australia. This campaign focuses on the emotional relief associated with having tasks taken care of, moving away from merely explaining the range of delivery options offered. It incorporates nostalgia by comparing the ease of ordering now to the challenges of preparing meals before on-demand delivery was common. The integrated campaign utilizes various media channels to reach audiences.

advertising campaign emotional marketing food delivery

Luxembourg

Star Chef Julien Lucas Teams Up with Wolt Luxembourg

Brand: Wolt

Campaign: Wolt Luxembourg with Star Chef Julien Lucas

Source: https://www.adada.lu/2026/09/le-chef-etoile-julien-lucas-livre-a-domicile-avec-wolt-luxembourg/

Goal: Promote Wolt's delivery service featuring a star chef

Claim: Experience gourmet meals delivered to your door

Summary: Star chef Julien Lucas collaborates with Wolt Luxembourg to provide customers with gourmet meal delivery services. The campaign highlights the chef's culinary expertise as customers enjoy high-quality meals conveniently at home.

culinary collaboration food delivery gourmet meals

Canada

Is It Worth Ordering? DoorDash Seeks an Answer in Past Centuries

Brand: DoorDash

Campaign: Not That Dramatic

Source: https://www.media-marketing.com/vijesti/vrijedi-li-naruciti-doordash-odgovor-trazi-u-proslim-stoljecima/

Goal: To promote the benefits of DashPass membership and ease decision-making for food delivery.

Claim: Delivery without fees with DashPass.

Media: Television, connected TV, online video platforms, gaming, and digital channels

Summary: DoorDash Canada's new campaign 'Not That Dramatic' uses a historical film narrative to engage users on the common dilemma of whether to order food. Developed by Wieden+Kennedy Toronto for the DashPass membership program, the campaign features two films highlighting how DashPass simplifies this decision with benefits like fee-free delivery. The campaign aims to increase awareness of DashPass among Canadians and runs until September 30.

advertising campaign DashPass food delivery

Brazil

From Convenience to Discovery: Uber Eats’ New Recipe

Brand: Uber Eats

Campaign: Top Eats

Source: https://www.imagensdemarca.pt/artigo/da-conveniencia-a-descoberta-a-nova-receita-da-uber-eats/

Goal: To transform meal delivery into a cultural discovery experience.

Media: App

Summary: Uber Eats aims to evolve from merely being a meal delivery service to becoming a culinary discovery guide with the launch of Top Eats, collaborating with renowned chefs and specialized content creators to curate a selection of restaurants and dishes, helping users navigate an expanding array of offerings.

brand transformation culinary experience food delivery