Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

Topnatur Launches First Brand Campaign After 30 Years: Main Theme: Balance and Real Life

Campaign: Find Your Balance

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-09/topnatur-po-30-letech-spousti-prvni-brandovou-kampan-hlavni-tema-balanc-a-skutecny-zivot/

Goal: Change how the brand communicates about a healthy lifestyle

Media: various formats across communication channels

Summary: After three decades in the market, Topnatur launches its first brand campaign under the platform 'Find Your Balance'. The campaign aims to change how the brand talks about a healthy lifestyle, focusing on everyday situations rather than ideal conditions. It is part of a broader brand transformation involving a redesign and changes in the product portfolio. The campaign emphasizes the importance of everyday decisions and sustainable habits. It includes about 150 outputs, such as main spots and social media formats, and aims to communicate authentically through real-life scenarios.

Finland

Cramo Revamps Its Brand and Changes Its Name

Brand: Cramo

Campaign: Brand transformation to Boels Rental

Source: https://www.markkinointiuutiset.fi/artikkelit/cramo-uudistaa-brandinsa-ja-vaihtaa-nimensa

Goal: To transition the brand to Boels Rental while retaining Cramo's strengths

Summary: Cramo, a machinery and equipment rental company, is starting a multi-year brand transformation to gradually become Boels Rental. This change enhances their collaboration since Cramo joined Boels Group in 2020. The Cramo brand will transition to Boels Rental in Finland by 2029, and in other Nordic countries and the Baltics by 2030, with both brands appearing alongside each other initially. The goal is to maintain local support and added value while utilizing Boels Rental's extensive resources.

brand transformation equipment rental

Brazil

From Convenience to Discovery: Uber Eats’ New Recipe

Brand: Uber Eats

Campaign: Top Eats

Source: https://www.imagensdemarca.pt/artigo/da-conveniencia-a-descoberta-a-nova-receita-da-uber-eats/

Goal: To transform meal delivery into a cultural discovery experience.

Media: App

Summary: Uber Eats aims to evolve from merely being a meal delivery service to becoming a culinary discovery guide with the launch of Top Eats, collaborating with renowned chefs and specialized content creators to curate a selection of restaurants and dishes, helping users navigate an expanding array of offerings.

brand transformation culinary experience food delivery