Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

José Condessa’s mission was to find those who have never eaten pizza. He ended up with a new recipe.

Campaign: Pizza Corno da Aldeia

Source: https://www.imagensdemarca.pt/artigo/a-missao-de-jose-condessa-era-encontrar-quem-nunca-comeu-pizza-acabou-numa-nova-receita/

Goal: Introduce a new pizza inspired by local flavors.

Claim: Discover the taste of Sobral de S. Miguel.

Media: Instagram, Uber Eats app

Summary: Uber Eats and Lupita challenged actor José Condessa to find residents in Sobral de S. Miguel, Portugal, who have never eaten pizza. This led to the creation of a special pizza, Pizza Corno da Aldeia, inspired by local ingredients like corno cheese. The new pizza is available for a limited time exclusively through the Uber Eats app and is accompanied by digital content showcasing the reactions of the village residents.

Brazil

From Convenience to Discovery: Uber Eats’ New Recipe

Brand: Uber Eats

Campaign: Top Eats

Source: https://www.imagensdemarca.pt/artigo/da-conveniencia-a-descoberta-a-nova-receita-da-uber-eats/

Goal: To transform meal delivery into a cultural discovery experience.

Media: App

Summary: Uber Eats aims to evolve from merely being a meal delivery service to becoming a culinary discovery guide with the launch of Top Eats, collaborating with renowned chefs and specialized content creators to curate a selection of restaurants and dishes, helping users navigate an expanding array of offerings.

brand transformation culinary experience food delivery