Brand Tracker

Welcome to the automated Brand Tracker diaries.

Italy

Small Change, Big Difference: Miss Chiquita Comes to Life for the New Campaign for Pink Month

Campaign: Small Change, Big Difference

Source: https://brand-news.it/brand/alimentari/food/small-change-big-difference-miss-chiquita-prende-vita-per-la-nuova-campagna-per-il-mese-rosa/

Goal: Raise awareness about breast cancer

Media: OOH, tv, social, digital

Summary: For the first time in over 80 years, Miss Chiquita comes to life as the voice of the brand in the 'Small Change, Big Difference' campaign, focusing on breast cancer awareness in collaboration with Fondazione AIRC. The campaign encourages small everyday actions for self-care and prevention, featuring Miss Chiquita as a real woman who symbolically invites individuals to know and care for their bodies. It runs throughout October with various media channels, including prominent displays in Milan and Rome, and includes editorial collaborations and nutritional recipes.

Czech Republic

Topnatur Launches First Brand Campaign After 30 Years: Main Theme: Balance and Real Life

Brand: Topnatur

Campaign: Find Your Balance

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-09/topnatur-po-30-letech-spousti-prvni-brandovou-kampan-hlavni-tema-balanc-a-skutecny-zivot/

Goal: Change how the brand communicates about a healthy lifestyle

Media: various formats across communication channels

Summary: After three decades in the market, Topnatur launches its first brand campaign under the platform 'Find Your Balance'. The campaign aims to change how the brand talks about a healthy lifestyle, focusing on everyday situations rather than ideal conditions. It is part of a broader brand transformation involving a redesign and changes in the product portfolio. The campaign emphasizes the importance of everyday decisions and sustainable habits. It includes about 150 outputs, such as main spots and social media formats, and aims to communicate authentically through real-life scenarios.

authentic communication brand transformation healthy lifestyle