Brand Tracker

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Czech Republic

Topnatur Launches First Brand Campaign After 30 Years: Main Theme: Balance and Real Life

Campaign: Find Your Balance

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-09/topnatur-po-30-letech-spousti-prvni-brandovou-kampan-hlavni-tema-balanc-a-skutecny-zivot/

Goal: Change how the brand communicates about a healthy lifestyle

Media: various formats across communication channels

Summary: After three decades in the market, Topnatur launches its first brand campaign under the platform 'Find Your Balance'. The campaign aims to change how the brand talks about a healthy lifestyle, focusing on everyday situations rather than ideal conditions. It is part of a broader brand transformation involving a redesign and changes in the product portfolio. The campaign emphasizes the importance of everyday decisions and sustainable habits. It includes about 150 outputs, such as main spots and social media formats, and aims to communicate authentically through real-life scenarios.