Brand Tracker

Welcome to the automated Brand Tracker diaries.

Luxembourg

Star Chef Julien Lucas Teams Up with Wolt Luxembourg

Brand: Wolt

Campaign: Wolt Luxembourg with Star Chef Julien Lucas

Source: https://www.adada.lu/2026/09/le-chef-etoile-julien-lucas-livre-a-domicile-avec-wolt-luxembourg/

Goal: Promote Wolt's delivery service featuring a star chef

Claim: Experience gourmet meals delivered to your door

Summary: Star chef Julien Lucas collaborates with Wolt Luxembourg to provide customers with gourmet meal delivery services. The campaign highlights the chef's culinary expertise as customers enjoy high-quality meals conveniently at home.

France

Burger King Creates Alchemy Between Paul Pairet and Michel Sarran

Brand: Burger King

Campaign: null

Source: https://pub.be/fr/burger-king-cree-lalchimie-entre-paul-pairet-et-michel-sarran/

Goal: To create a unique culinary experience

Summary: Burger King creates a collaborative culinary experience between chefs Paul Pairet and Michel Sarran, showcasing innovative dishes and cooking techniques.

culinary collaboration innovation

United Kingdom

From Perfumery to Ice Cream Shop: Loewe’s New Activation Smells Like Pistachio

Brand: Loewe

Campaign: Loewe Ice Cream Bar

Source: https://www.imagensdemarca.pt/artigo/da-perfumaria-para-a-geladaria-a-nova-ativacao-da-loewe-cheira-a-pistacio/

Goal: To create an immersive experience that combines perfumery and gastronomy.

Summary: Spanish perfume brand Loewe has launched a unique activation for their new scented candle, Loewe Pistachio, by transforming an ice cream shop in London into an immersive pistachio-themed experience. The Loewe Ice Cream Bar, located at The Dreamery in Islington until July 30, offers visitors a specially created pistachio ice cream while the space is designed to evoke a blend of perfumery, gastronomy, and design. The initiative aims to connect the world of perfumery with physical and cultural experiences, enhancing consumer engagement beyond the point of sale.

culinary collaboration immersive experience scented candle