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United Kingdom
From Perfumery to Ice Cream Shop: Loewe’s New Activation Smells Like Pistachio
Goal: To create an immersive experience that combines perfumery and gastronomy.
Summary: Spanish perfume brand Loewe has launched a unique activation for their new scented candle, Loewe Pistachio, by transforming an ice cream shop in London into an immersive pistachio-themed experience. The Loewe Ice Cream Bar, located at The Dreamery in Islington until July 30, offers visitors a specially created pistachio ice cream while the space is designed to evoke a blend of perfumery, gastronomy, and design. The initiative aims to connect the world of perfumery with physical and cultural experiences, enhancing consumer engagement beyond the point of sale.
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