Campaign Diaries
New Agency Behind Fleggaard Advertising Universe
Source: https://bureaubiz.dk/fleggaard-udruller-nyt-reklameunivers/
Goal: To enhance the perception of Fleggaard as a regular grocery shopping alternative
Media: TV, print, social media, digital
Summary: Fleggaard has launched a new advertising universe developed by Campfire & co, building on the existing 'Lige over grænsen' concept. The new campaign aims to portray the emotional satisfaction of saving money while shopping for Danish groceries at German prices. It features six films that evoke familiar feelings from the world of sports, emphasizing the excitement of finding great deals and shifting the perception of Fleggaard from a bulk shopping destination to a preferred option for everyday grocery shopping. The campaign will run across multiple media channels until 2028.
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