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One New Zealand brings back Warriors anthem Matter of Faith
Source: https://stoppress.co.nz/campaigns/one-new-zealand-brings-back-warriors-anthem-matter-of-faith/
Goal: Celebrate the enduring support of Warriors fans and the brand's history with the team.
Claim: No matter the result, Warriors fans keep showing up.
Media: Film
Summary: One New Zealand has revived the Warriors anthem 'Matter of Faith' 25 years after its original creation by Vodafone. This campaign, created with McCann and featuring the Māori brothers band Coterie, celebrates the long-standing relationship between the brand and the rugby league team, highlighting the unwavering support of the fans. A film directed by Andy Morton showcases the fans' journey and the community around the Warriors, linking the past with the present.
