Brand Tracker

Welcome to the automated Brand Tracker diaries.

Norway

Netflix Struggles With Advertising Revenue: – A Wake-Up Call

Brand: Netflix

Campaign: Netflix Ads Suite

Source: https://www.kampanje.com/premium/netflix-sliter-med-reklamesalget-en-vekker/1036287

Goal: To develop solutions that optimize advertising throughout the purchase funnel.

Media: Streaming services

Summary: Netflix has reduced its advertising revenue forecast for 2026, now estimating about $2.7 billion instead of the previously forecasted $3 billion. This adjustment is attributed to delays in rolling out new advertising products and integrations. Despite this, Netflix's advertising business is reportedly growing by over 80% this year. The company continues to invest in its advertising platform, aiming to simplify ad purchases and enhance targeting and measurement tools.

Norway

Amazon Expands Prime Video in Norway with HBO Max, Apple TV, and SkyShowtime

Brand: Amazon

Campaign: Expansion of Prime Video in Norway

Source: https://www.kampanje.com/premium/na-apner-amazon-opp-i-norge-viktig-steg-mot-a-bli-fremst-i-europa/1016271

Goal: To become the leading entertainment destination for customers in Europe

Claim: Seamlessly integrated subscription service offers ease of access to multiple streaming platforms.

Media: Prime Video app

Summary: Amazon is expanding its Prime Video service in Norway by allowing users to subscribe to various additional streaming services like HBO Max, Apple TV, and SkyShowtime from within the app. This integration eliminates the need for multiple apps and logins, making it easier for customers to access content using their existing Amazon account. The launch aims to solidify Amazon's position in the European entertainment market.

entertainment Prime Video streaming services