Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Spider-Man Swings to Box Office Records While Ditching Traditional TV Strategy

Campaign: Brand New Day

Source: https://www.adweek.com/convergent-tv/spider-man-swings-to-box-office-records-while-ditching-traditional-tv-strategy/

Goal: Achieve box office records through social marketing

Media: Social media

Summary: Spider-Man: Brand New Day achieved box office records by earning $360 million domestically and $932 million worldwide, utilizing a strong social marketing strategy rather than traditional TV methods. This approach contributed to the biggest collective box office weekend domestically when combined with The Odyssey.

New Zealand

Hemisphere wins Health NZ’s gambling harm account

Brand: Health New Zealand

Campaign: Minimising Gambling Harm

Source: https://stoppress.co.nz/partner-articles/hemisphere-wins-health-nzs-gambling-harm-account/

Goal: To reach communities most affected by gambling harm and encourage them to seek help.

Summary: Hemisphere has secured the Minimising Gambling Harm account from Health New Zealand to address gambling-related challenges over the next three years. The initiative aims to engage communities impacted by gambling harm through a unified approach. Hemisphere emphasizes its longstanding involvement in social marketing, alongside its partnership with Māori-owned Big River Creative to enhance cultural representation in their campaigns.

community engagement gambling harm Māori partnership social marketing