Brand Tracker

Welcome to the automated Brand Tracker diaries.

Slovenia

Crocs Introduced Its First Official Mascot

Brand: Crocs

Campaign: First Official Mascot

Source: https://www.marketingmagazin.si/opazeno/opazili-smo/11960/crocs-predstavil-svojo-prvo-uradno-maskoto/novice

Goal: Introduce a new brand mascot

Summary: Crocs has introduced its first official mascot, marking a significant step in their branding efforts. This news follows a trend of brands increasing their engagement with customers through unique and relatable characters.

New Zealand

TBWA z Brings The Warehouse Kiwi Back to Life

Brand: The Warehouse

Campaign: The Return of Kiwi

Source: https://stoppress.co.nz/campaigns/tbwanz-brings-the-warehouse-kiwi-back-to-life/

Goal: Reintroduce the Kiwi mascot in an entertaining way

Media: YouTube, TikTok, TVNZ+

Summary: TBWA z has reintroduced The Warehouse's long-lost Kiwi mascot in a five-part episodic series that blends entertainment with advertising. The campaign began with missing person posters and includes a hotline for tips, leading to a storyline where Kiwi awakens from a coma and navigates a changed New Zealand. The series also features local personalities and hidden Easter eggs, aiming to create a nostalgic yet fresh experience for viewers. This marks the first sequential media approach for The Warehouse, focusing on social media to engage audiences.

entertainment mascot nostalgia