Campaign Diaries
NFL Expands TikTok Playbook With Renewed Deal
Goal: Enhance NFL's presence on TikTok
Media: TikTok
Summary: The NFL has announced an expanded multi-year partnership with TikTok ahead of the 2026 season. This collaboration includes creating NFL hubs and experiences on TikTok, continuing its presence on the TikTok ad platform, and launching a dedicated fan hub through TikTok's Pro Events to engage users with trending videos and benefits.
Campaign Diaries
No Brand Diaries found.
NFL Stars Show Off New Celebrations in Season Kickoff Campaign
Goal: To showcase NFL players' new touchdown dances and increase engagement on social media.
Summary: The NFL and 72andSunny launched a campaign named 'The Season Is Your Stage' to highlight NFL players' celebrations ahead of the new season. Featuring a fictional hub called 'Celly Studio', the campaign aims to capture the viral essence of touchdown dances in culture and social media.
Campaign Diaries
No Brand Diaries found.
NFL Stars Show Off New Celebrations in Season Kickoff Campaign
Goal: Showcase NFL players' touchdown celebrations
Summary: The NFL, in collaboration with agency 72andSunny, launched a marketing campaign titled 'The Season Is Your Stage' to highlight the league's stars and their new touchdown dances ahead of the season kickoff on September 9. The campaign features a fictional celebration hub called 'Celly Studio' where players can practice their moves, emphasizing the cultural impact of NFL celebrations on social media.
Campaign Diaries
No Brand Diaries found.
