Brand Tracker

Welcome to the automated Brand Tracker diaries.

Spain

Madrid Encourages High-Value Tourist Arrivals with the Major Campaign ‘Madrid Beats’ Created by Havas

Campaign: Madrid Beats

Source: https://brand-news.it/brand/tempo-libero/turismo/madrid-incentiva-gli-arrivi-dei-turisti-ad-alto-valore-con-la-grande-campagna-madrid-beats-firmata-da-havas/

Goal: Promote high-value tourist arrivals and establish Madrid as an attractive urban destination.

Claim: The invisible heart of Madrid.

Media: Television, digital platforms, print media, branded content

Summary: The 'Madrid Beats' campaign, developed by Havas Creative for Madrid Turismo, aims to attract high-value tourists from the US, Canada, Asia, the Middle East, and Latin America, showcasing the city's unique energy and spirit. The campaign features a main spot exploring the city's history through iconic figures and includes various media formats in multiple languages. It runs until December 2027 across 13 countries.

Spain

The indescribable heartbeat that moves Madrid stars its new tourism promotion campaign

Brand: Madrid

Campaign: El latido indescriptible que mueve Madrid

Source: https://www.reasonwhy.es/actualidad/madrid-beats-campana-promocion-turistica-capital-region

Goal: Promote tourism in Madrid

Claim: The indescribable heartbeat that moves Madrid

Summary: The article discusses a new tourism promotion campaign for Madrid, highlighting its unique vibrancy and culture.

Madrid promotion tourism

Spain

This is how Stranger Things used Madrid to promote its latest season

Brand: Stranger Things

Campaign: null

Source: https://www.reasonwhy.es/stranger-things-madrid-promocion-ultima-temporada

Goal: Promote the latest season of Stranger Things

Summary: The article discusses how Stranger Things utilized the city of Madrid for promoting its latest season, indicating a unique promotional approach. However, it also includes a critical sentiment regarding investing in social media.

Madrid promotion Stranger Things