Linda Fäh

Comments off | By · September 19, 2026

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Switzerland

Loy Agency: The Matterhorn Now Has Its Song

Brand: Linda Fäh
Campaign: Matterhorn

Source: https://www.persoenlich.com/marketing/das-matterhorn-hat-jetzt-seinen-song

Goal: Promote the song 'Matterhorn' and connect it to the symbol of the Matterhorn mountain.

Media: Social media channels and short films documenting the creative process.

Summary: Linda Fäh, a Swiss singer and Miss Switzerland contestant, has dedicated a song to the Matterhorn, which she has climbed since not recognizing it in 2009. The campaign, developed by the Zurich agency Loy in collaboration with Zermatt Tourism, revolves around the personal connection between Fäh and the Matterhorn. It includes a teaser phase on social media and short films showcasing the creative process behind the song, which is part of her upcoming dialect album 'Heimat im Härz' set for release in January 2027.

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Published: September 19, 2026 🔒 Analysis Members Only
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Brand
Linda Fäh Campaign: Matterhorn Source: https://www.persoenlich.com/marketing/das-matterhorn-hat-jetzt-seinen-song Goal: Promote the song 'Matterhorn' and connect...