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Ireland
The Irish Marketing Podcast: The Power of Story Telling
Source: https://www.adworld.ie/2026/07/17/the-irish-marketing-podcast-the-power-of-story-telling/
Goal: To highlight traditional Irish music and community
Summary: The article discusses an episode of The Irish Marketing Podcast featuring filmmaker Molly Kiely, who talks about her documentary 'At the Bottom of the Reen' and its influence on Smithwick's Find Originals campaign. The documentary provides a nuanced view of a rural Tipperary pub and its role in the local community, paralleling the campaign's focus on tradition and heritage.
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