Brand Tracker

Welcome to the automated Brand Tracker diaries.

USA

Al.Ta awarded at Prnews Platinum Awards 2026 for campaign for Di Marco and prepares three new projects in the USA

Campaign: Di Marco x National Pinsa Day

Source: https://brand-news.it/brand/alimentari/food/al-ta-premiata-ai-prnews-platinum-awards-2026-con-la-campagna-per-di-marco-e-prepara-tre-nuovi-progetti-negli-usa/

Goal: Celebrate National Pinsa Day and connect the product's origins to consumers

Media: Press and creator influences

Summary: Al.Ta Cucina won a Prnews Platinum Award 2026 for the 'Di Marco x National Pinsa Day' campaign, which featured a Roman-themed parade in New York to highlight the origins of Pinsa Romana. The campaign engaged audiences by providing free tasting vouchers, linking product visibility to consumer experience. Following a previous successful project for Pasta Garofalo, the agency aims to further expand its presence in the U.S. market with three new projects planned between 2026 and 2027.

Uruguay

From the United Kingdom and the Old Continent (the Country Festivals at Tienda Inglesa Begin)

Brand: Tienda Inglesa

Campaign: Fiestas de los Países

Source: https://infonegocios.biz/y-ademas/del-reino-unido-y-el-viejo-continente-comienzan-las-fiestas-de-los-paises-en-tienda-inglesa

Goal: To celebrate the culture, gastronomy, and traditions of four European nations.

Summary: Tienda Inglesa has launched the latest edition of its Fiestas de los Países, honoring Britain and continuing with Italy, Germany, and Spain. The campaign begins with a celebration of British culture and cuisine, featuring special products and activities aimed at bringing the identity and flavors of these countries closer to customers. This year's events involve prominent diplomatic figures and emphasize the importance of cultural connections.

community engagement cultural celebration European countries food traditions

Uruguay

With Orillo and Pepper (The Month of Celebrations for the Authentic Fainá Begins)

Brand: Molino Guido

Campaign: Día del Auténtico Fainá

Source: https://infonegocios.biz/y-ademas/de-orillo-y-con-pimienta-comenzo-el-mes-de-festejos-por-el-dia-del-autentico-faina

Goal: To celebrate and promote the traditional Fainá recipe.

Claim: Fainá is a classic of Uruguayan gastronomy.

Media: Instagram

Summary: The month of August features a series of activities celebrating the traditional Italian recipe of Fainá, culminating in a free festival on August 27 at the Museum of Mobility and Identities (MUMI). The event will include culinary proposals, musical performances, and other family experiences, highlighting the versatility of Fainá. The Minister of Tourism emphasized its cultural and economic significance, while local business representatives expressed gratitude for the support of the celebration.

cultural celebration food festival Uruguayan gastronomy