Brand Tracker

Welcome to the automated Brand Tracker diaries.

United Kingdom

Waitrose’s Food & Drink Festival takes over London’s Tobacco Dock for fifth year

Campaign: Food & Drink Festival

Source: https://www.campaignlive.co.uk/article/waitrose-s-food-drink-festival-takes-over-london-s-tobacco-dock-for-fifth-year/4ypgdmkwh1xejvt4wqv5jkqycf

Goal: To engage visitors in food and drink experiences

Summary: Waitrose's Food & Drink Festival is taking place at London's Tobacco Dock for the fifth consecutive year, offering masterclasses in mixology, fermentation, pickling, and plant-based cooking to visitors.

Uruguay

With Orillo and Pepper (The Month of Celebrations for the Authentic Fainá Begins)

Brand: Molino Guido

Campaign: Día del Auténtico Fainá

Source: https://infonegocios.biz/y-ademas/de-orillo-y-con-pimienta-comenzo-el-mes-de-festejos-por-el-dia-del-autentico-faina

Goal: To celebrate and promote the traditional Fainá recipe.

Claim: Fainá is a classic of Uruguayan gastronomy.

Media: Instagram

Summary: The month of August features a series of activities celebrating the traditional Italian recipe of Fainá, culminating in a free festival on August 27 at the Museum of Mobility and Identities (MUMI). The event will include culinary proposals, musical performances, and other family experiences, highlighting the versatility of Fainá. The Minister of Tourism emphasized its cultural and economic significance, while local business representatives expressed gratitude for the support of the celebration.

cultural celebration food festival Uruguayan gastronomy