Brand Tracker

Welcome to the automated Brand Tracker diaries.

Ireland

Bord Bia Bloom delivers creative impact

Brand: Bord Bia

Campaign: Bord Bia Bloom

Source: https://marketing.ie/articles/bord-bia-bloom-delivers-creative-impact/

Goal: To connect brands with consumers at a festival of gardening, food, and sustainable living.

Claim: An unrivalled opportunity to extend your reach beyond traditional channels.

Media: print, digital, radio, television

Summary: Bord Bia Bloom is Ireland's largest festival that provides a powerful platform for brands to connect with over 90,000 engaged visitors. It offers partners a chance to create meaningful activations and engage in storytelling through innovations like Show Gardens. The festival enhances brand visibility and allows impactful storytelling on important societal issues.

Netherlands

Lidl cuts and pastes a good idea again, now the garden kits from AH

Brand: Lidl

Campaign: Moestuintjes

Source: https://www.adformatie.nl/marketing/merkstrategie/lidl-kopieert-weer-eens-een-goed-idee-de-ah-moestuintjes

Goal: To promote gardening products

Summary: Lidl is launching a campaign inspired by Albert Heijn's gardening initiative, promoting their own version of gardening products to attract consumers.

gardening retail

New Zealand

Stihl NZ launches new campaign via True

Brand: Stihl

Campaign: Charged for life

Source: https://stoppress.co.nz/campaigns/stisl-nz-launches-new-campaign-via-true/

Goal: To position the Stihl GTA Pruner series as the gateway to gardening and increase brand loyalty.

Claim: You just can’t put them down.

Media: BVOD, social, outdoor

Summary: Stihl NZ, in partnership with True, has launched a campaign for its entry-level battery pruner called 'Charged for life'. The campaign highlights a Kiwi gardener's struggle with a pruning addiction, emphasizing the appeal of the Stihl battery pruner as an essential tool that encourages ongoing gardening activity and potential further purchases from the Stihl range.

battery pruner gardening Marketing Campaign