Brand Tracker

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Global

Travel Agency for Introverts in Visit Sweden’s New Campaign

Brand: Visit Sweden

Campaign: The Introvert Travel Agency

Source: https://www.resume.se/marknadsforing/kampanj/visit-sweden-lanserar-resebyra-for-introverta/

Goal: To promote Sweden as a travel destination for introverts seeking peace and solitude.

Claim: A paradise for introverts.

Media: Digital platform, pop-up travel agencies in Berlin, Paris, and London.

Summary: Visit Sweden has launched a new global campaign called 'The Introvert Travel Agency,' aiming to attract introverted travelers by highlighting Sweden’s spacious landscapes and culture that respects personal space. The campaign plays on the stereotype of reserved Swedes, presenting Sweden as an ideal destination for those seeking tranquility and fewer crowds. It includes a digital platform and real pop-up travel agencies in major cities and will run throughout the year focusing on several international markets.