Brand Tracker

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Vietnam

Klook moves beyond bookings to shape Vietnam’s next travel hotspots

Brand: Klook

Campaign: KLOOK’s Initiative to Discover Lesser-Known Destinations in Vietnam

Source: https://www.marketing-interactive.com/klook-moves-beyond-bookings-to-shape-vietnam-s-next-travel-hotspots

Goal: To shape destination demand and promote lesser-known travel spots in Vietnam.

Claim: Helping travelers uncover what’s next in Vietnam.

Media: Offline activations, on-ground events, content creator familiarisation trips, social content.

Summary: Klook is expanding its role beyond selling travel experiences to actively shape travel demand in Vietnam, particularly for lesser-known destinations. With a significant increase in Singaporean travelers seeking unique experiences in Vietnam, Klook has partnered with local operators to enhance marketing activities and develop new experiences. This initiative supports increased awareness of destinations beyond traditional hotspots, aiming to broaden traveler engagement.