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UAE

Air Arabia celebrates new Rome route with UAE’s largest tiramisu

Campaign: Rome Sweet Rome

Source: https://campaignme.com/air-arabia-celebrates-new-rome-route-with-the-uaes-largest-tiramisu/

Goal: Create a memorable and disruptive activation to build brand recall

Media: Air Arabia’s social media channels, influencer partnerships, media collaborations including Lovin Dubai, Radio – Channel 4

Summary: Air Arabia celebrated the launch of its new Sharjah–Rome service by creating the UAE’s largest tiramisu in collaboration with Eataly. This engaging activation, measuring 5.2 meters long, served as a centerpiece to draw crowds and generate memories associated with Rome. The event, hosted at Dubai Mall, was coupled with extensive media and influencer partnerships to amplify its reach and engage a wide audience of leisure travelers.