Brand Tracker

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Japan

Why Were Four People Portrayed Separately in the Tsukimi Burger Commercial? ‘Anticipation’, ‘Encounter’, ‘Reward’, ‘Eventization’ — Four Unique Messages

Brand: McDonald’s

Campaign: Tsukimi Burger Campaign

Source: https://www.advertimes.com/20261016/article560880/

Goal: Make the Tsukimi Burger an event enjoyed by everyone across Japan

Media: Television

Summary: The 'Tsukimi Burger' from McDonald's is celebrating its 35th anniversary with a vibrant television commercial featuring different celebrities enjoying the product. The campaign aims to turn the release of the Tsukimi Burger into a nationwide event, emphasizing the anticipation and joy around its launch. Each celebrity portrays a unique aspect of the Tsukimi experience, appealing to diverse fan experiences. The agency behind the campaign is Dentsu, and it has shifted the commercial's tone from a traditional autumn theme to a more lively presentation.