Brand Tracker

Welcome to the automated Brand Tracker diaries.

Sweden

Folktandvården Celebrates Fluoride Lady Day with Campaign

Brand: Folktandvården

Campaign: Sveriges största influorencer

Source: https://www.resume.se/marknadsforing/kampanj/fluortanten-hyllas-med-helsidesannonser-far-en-nutida-touch/

Goal: To raise awareness about the importance of oral health education for children

Claim: No one has inspired more young people to take care of their teeth than the fluoride lady.

Media: DN, SvD, Expressen, Aftonbladet

Summary: On September 1, Folktandvården celebrates Fluoride Lady Day with advertisements in Sweden's largest newspapers. The campaign highlights the crucial role fluoride ladies have played in promoting children's oral health, as they still engage over 60,000 schoolchildren annually to teach them about dental care and fluoride rinsing. The campaign, titled 'Sweden's largest influencer,' aims to honor this profession with a contemporary twist.

New Zealand

Kantar names Colgate the Ad Impact Winner for June

Brand: Colgate

Campaign: Smile strong

Source: https://stoppress.co.nz/awards/kantar-names-colgate-the-ad-impact-winner-for-june/

Goal: Build awareness and motivate purchase consideration

Claim: Smile strong

Summary: Colgate's 'Smile strong' campaign has won Kantar's Ad Impact for June 2026 by effectively combining emotional storytelling with a clear brand role. The ad focuses on a caregiver addressing oral health issues among children, highlighting real-life challenges while connecting deeply with viewers through empathy and care. This approach reinforces Colgate's commitment to its 'Bright smiles, bright futures' initiative, aiming to create positive change and build brand loyalty.

brand awareness emotional storytelling oral health