Campaign Diaries
Displaying 2 Campaigns for this Brand.
United States
Ad Council PSA Reveals the Secret Struggles of New Motherhood
Brand: Ad Council
Campaign: What’s Her Secret?
Goal: Encourage new and expecting mothers to prioritize their mental health
Claim: There is no secret to motherhood. There are only secrets we’re keeping about it.
Media: broadcast TV, online video, out-of-home, radio, digital media platforms
Summary: The Ad Council has launched a public service announcement titled 'What’s Her Secret?' to highlight the hidden struggles of early motherhood and to encourage new mothers to prioritize their mental health. The campaign is part of the broader 'Love, Your Mind' initiative and aims to connect women with mental health resources amid the challenges they face during postpartum periods.
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Published: October 5, 2026
🔒 Analysis Members Only
United States
From Awareness to Action: Rethinking Mental Health Campaigns
Brand: Ad Council
Campaign: Love Your Mind
Goal: To change behavior and challenge stigma surrounding mental health
Media: audio, community engagement, social media
Summary: The episode of Adspeak by ADWEEK discusses the effectiveness of mental health campaigns, particularly focusing on the 'Love Your Mind' campaign localized for Georgia. It emphasizes the importance of culturally relevant storytelling, community voices, and athlete advocacy in driving behavioral change regarding mental health. The campaign succeeded in increasing awareness and resource-seeking behavior significantly in a short period, showcasing how well-executed campaigns can foster tangible action.
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