Brand Tracker

Welcome to the automated Brand Tracker diaries.

Ireland

National Lottery Launches ‘You’ll See The Signs’ Campaign with Folk VML

Brand: National Lottery

Campaign: You’ll See The Signs

Source: https://www.adworld.ie/2026/09/11/national-lottery-launches-youll-see-the-signs-campaign-with-folk-vml/

Goal: To promote changes to the Lotto and create excitement about increased winning odds.

Claim: You’ll See The Signs

Media: TV, AV, outdoor, radio, social

Summary: Folk VML launched a campaign for the National Lottery titled 'You’ll See The Signs' to support major changes to Lotto, including improved jackpot odds and a new Monday draw. The campaign aims to showcase how more Lotto winners might manifest in everyday life, engaging consumers emotionally before explaining the mechanics of the changes.

France

50 years that FDJ has relied on Loto advertisements

Brand: FDJ

Campaign: Loto

Source: https://www.strategies.fr/actualites/marques/LQ6416484C/50-ans-que-la-fdj-mise-sur-les-pubs-du-loto.html

Goal: Celebrate 50 years of Loto advertising

Claim: 50 years of Loto advertising

Summary: The article discusses the 50-year history of advertising for the Loto game by FDJ (Française des Jeux), highlighting its evolution and impact on the brand's identity.

advertising lottery