Campaign Diaries
Media Week Awards winners 2026: Long-Term Media Strategy
Goal: Support the next generation of UK music
Claim: Powerfully backing the next generation
Summary: The article highlights the gold award-winning campaign 'Amex 'Unsigned' by UM London for American Express, which focuses on empowering the next generation of music in the UK.
Campaign Diaries
No Brand Diaries found.
Amex Is Turning Harry Styles Fandom Into a Membership Perk
Goal: To provide exclusive access and meaningful experiences for card members
Claim: Unlock access for members that only Amex can provide
Media: Pop-up events, presale tickets, merchandise
Summary: American Express is expanding its brand strategy by connecting card members to artists globally, exemplified through its partnership with Harry Styles on his 'Together, Together' tour. The campaign includes exclusive merchandise, presale tickets, and album pop-ups across 16 cities, aiming to deepen fan engagement and cater to the desires of younger audiences.
Campaign Diaries
No Brand Diaries found.
