Brand Tracker

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Bosnia and Herzegovina

Brands in the Rhythm of Festival Sarajevo: 30 Summers, and a Scene We Still Love

Campaign: 30 Summers, Same Scene

Source: https://www.media-marketing.com/tema-dana/brendovi-u-ritmu-festivalskog-sarajeva-30-ljeta-i-scena-koju-jos-uvijek-volimo/

Goal: To celebrate 30 years of partnership and connect emotionally with the audience

Claim: Cheers to 30!

Media: Outdoor advertising, social media, digital communication, influencers, public transportation, retail, cinema

Summary: Coca-Cola and the Sarajevo Film Festival have launched the '30 Summers, Same Scene' campaign to celebrate their 30-year partnership. The campaign emphasizes the continuity of emotions shared between the brand and the audience, capturing personal memories associated with the festival. Featuring actress Helena Vuković as a relatable face, the campaign integrates into various aspects of the festival experience, aiming to create a tangible connection for consumers through tailored promotions and extensive media presence.

Dok region odmara, Sarajevo živi punim advertising plućima!

Brand: Poli

Campaign: Ludi za Poli – kako ko voli

Source: https://www.media-marketing.com/tema-dana/dok-region-odmara-sarajevo-zivi-punim-advertising-plucima-7/

Goal: Connect with the audience through shared values of joy, community, and enjoying life.

Claim: Poli ludi za filmom

Media: billboard campaign, outdoor advertising

Summary: Poli participated in the Sarajevo Film Festival to enhance the festival's atmosphere with their campaign 'Poli ludi za filmom.' They aimed to connect with the audience by promoting joy and community, supported by outdoor advertising and a special breakfast event for film crews. This campaign continues their current initiative of personalizing joy and fun, resonating with festival-goers’ love for culture and film.

advertising community joy Poli Sarajevo Film Festival