Campaign Diaries
The Dok Region Relaxes, Sarajevo Lives Full of Advertising
Goal: Connect with the audience through shared values of joy, community, and enjoyment of life.
Claim: Poli Crazy for Film
Media: billboards, outdoor advertising
Summary: During the Sarajevo Film Festival, the brand Poli enhanced the event atmosphere with its campaign 'Poli Crazy for Film', promoting joy and community. The campaign included colorful billboards around the city and a special breakfast event for film crews, thereby reinforcing Poli's image as a brand that is present during special moments. The initiative successfully showcased Poli's connection to film culture, emphasizing that everyone can make their own version of a Poli sandwich.
Campaign Diaries
No Brand Diaries found.
Dok region odmara, Sarajevo živi punim advertising plućima!
Goal: Connect with the audience through shared values of joy, community, and enjoying life.
Claim: Poli ludi za filmom
Media: billboard campaign, outdoor advertising
Summary: Poli participated in the Sarajevo Film Festival to enhance the festival's atmosphere with their campaign 'Poli ludi za filmom.' They aimed to connect with the audience by promoting joy and community, supported by outdoor advertising and a special breakfast event for film crews. This campaign continues their current initiative of personalizing joy and fun, resonating with festival-goers’ love for culture and film.
Campaign Diaries
No Brand Diaries found.