Campaign Diaries
It all came down to 17 seconds – ThinkTV announce challenge winner
Source: https://stoppress.co.nz/news/thinktv-announce-17-second-challenge-winner/
Goal: Showcase creativity in television advertising
Claim: Memorable television advertising isn’t defined by the size of a production budget
Media: Television
Summary: ThinkTV has announced the winner of the inaugural 17 Second Challenge, aimed at showcasing creativity in TV advertising without brand or product specifics. The winners, Katerina Lo and Clio Ng from PHD NZ, created the entry named ‘What the…?!’ which will be featured in ThinkTV's campaign. The challenge emphasized that the impact of advertising is determined by innovative thinking rather than budget size.
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ThinkTV’s 17 Second Challenge: ‘Great ideas can come from anywhere’
Source: https://stoppress.co.nz/news/media/think-tvs-17-second-challenge-great-ideas-can-come-from-anywhere/
Goal: Showcase creative talent in New Zealand's media agencies
Claim: Great ideas can come from anywhere
Media: TVNZ, Sky
Summary: ThinkTV's inaugural 17 Second Challenge celebrated creative talent from New Zealand's media agencies by inviting teams to develop the opening 17 seconds of an advertising campaign. PHD emerged as the winner with their entry 'What the…?!', showcasing how creativity can come from various roles within the industry. The winning entries will be featured in ThinkTV’s larger campaign, promoting the significance of attention on television.
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