Welcome to the automated Brand Tracker diaries.
Displaying 1 Campaigns tagged with "creative-challenge"
New Zealand
ThinkTV’s 17 Second Challenge: ‘Great ideas can come from anywhere’
Source: https://stoppress.co.nz/news/media/think-tvs-17-second-challenge-great-ideas-can-come-from-anywhere/
Goal: Showcase creative talent in New Zealand's media agencies
Claim: Great ideas can come from anywhere
Media: TVNZ, Sky
Summary: ThinkTV's inaugural 17 Second Challenge celebrated creative talent from New Zealand's media agencies by inviting teams to develop the opening 17 seconds of an advertising campaign. PHD emerged as the winner with their entry 'What the…?!', showcasing how creativity can come from various roles within the industry. The winning entries will be featured in ThinkTV’s larger campaign, promoting the significance of attention on television.