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Displaying 1 Campaigns tagged with "advertising-challenge"
New Zealand
It all came down to 17 seconds – ThinkTV announce challenge winner
Source: https://stoppress.co.nz/news/thinktv-announce-17-second-challenge-winner/
Goal: Showcase creativity in television advertising
Claim: Memorable television advertising isn’t defined by the size of a production budget
Media: Television
Summary: ThinkTV has announced the winner of the inaugural 17 Second Challenge, aimed at showcasing creativity in TV advertising without brand or product specifics. The winners, Katerina Lo and Clio Ng from PHD NZ, created the entry named ‘What the…?!’ which will be featured in ThinkTV's campaign. The challenge emphasized that the impact of advertising is determined by innovative thinking rather than budget size.