Brand Tracker

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Displaying 1 Campaigns tagged with "private-label"

Germany

Ice, Ice, Baby: Kaufland Taps into Cult Hit for Its Private Label Ice Cream Range

Campaign: Ice, Ice, Baby

Source: https://www.horizont.net/marketing/nachrichten/ice-ice-baby-kaufland-trommelt-mit-kult-hit-fuer-sein-eigenmarken-eissortiment-235125

Goal: Promote private label ice cream range

Summary: Kaufland has launched a campaign featuring the classic hit 'Ice, Ice, Baby' to promote its own brand ice cream assortment. The aim is to attract customers' attention and increase sales of its private label products.