Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Gen Z perspectives: Snoop Dogg’s sweet gig, industry moves and agency pitches

Brand: Deel

Campaign: Snoop Dogg’s Dr. Bombay Ice Cream Taste Tester

Source: https://www.marketing-interactive.com/gen-z-perspectives-snoop-dogg-s-sweet-gig-industry-moves-and-agency-pitches

Goal: To find an international ice cream taste tester

Claim: Get paid $10,000 to taste ice cream

Media: Online platforms

Summary: Deel is offering a unique job opportunity for ice cream lovers by collaborating with Snoop Dogg's Dr. Bombay to select the brand's first international ice cream taste tester. The position is remote and allows the selected candidate to earn $10,000 a month while tasting and providing feedback on various ice cream flavors and trends over a three-month period.

Global

Snoop Dogg and Deel want to pay you US$10,000 to eat ice cream

Brand: Dr. Bombay

Campaign: Global Ice Cream Taste Tester Search

Source: https://www.marketing-interactive.com/snoop-dogg-and-deel-want-to-pay-you-us-10-000-to-eat-ice-cream

Goal: To find an international ice cream taste tester.

Claim: Earn $10,000 a month to taste ice cream.

Media: Social media, content creation

Summary: Deel has partnered with Snoop Dogg's ice cream brand, Dr. Bombay, to find the first international ice cream taste tester, who will be paid $10,000 a month to provide insights on flavors and trends. The application process is open globally and emphasizes curiosity and an understanding of food trends rather than advanced culinary skills. The role also promises content creation opportunities around the tester's experiences.

ice cream job opportunity Snoop Dogg