Brand Tracker

Welcome to the automated Brand Tracker diaries.

Sweden

500 and Hint/08 Organize Joint Election Watch

Brand: 500

Campaign: Valvaka 2026

Source: https://www.resume.se/affarer/byraer/500-anordnar-valvaka-med-medieuppstickaren/

Goal: To broaden perspectives on election night

Media: Event discussions and traditional election coverage

Summary: The agencies 500 Stockholm and Hint/08 are organizing a collaborative event for election night in 2026, featuring discussions on political issues with participants from business, media, culture, research, and advocacy, aiming to provide a more engaging perspective on the electoral process beyond traditional reporting.

Sweden

Eldorado Makes Politics Out of Coffee – Opens Election Café for Young People

Brand: Eldorado

Campaign: Café Eldorado

Source: https://www.resume.se/marknadsforing/kampanj/eldorado-gor-politik-av-fikat-oppnar-valcafe-for-unga/

Goal: Engage first-time voters in politics and democracy.

Summary: Ahead of the upcoming elections, Café Eldorado is launching a café aimed at first-time voters in Stockholm, offering a relaxed atmosphere with coffee, quizzes, and speed dating to help young adults learn about politics and democracy. The initiative includes Q&A sessions, activities like voting simulations, and free snacks for those participating.

democracy politics youth engagement

Sweden

Who Should I Believe? in New Campaign

Brand: Frihamnsdagarna

Campaign: Who Should I Believe?

Source: https://www.resume.se/marknadsforing/kampanj/efter-37-ar-av-nej-tyvarr-di-leva-lanar-ut-sin-storsta-hit-till-kampanjen/

Goal: Increase interest and attract more visitors to the event

Claim: Who Should I Believe?

Media: TV, online, outdoor, print

Summary: The campaign centers around the artist Thomas Di Leva's hit song 'Who Should I Believe?' to promote democracy leading up to the Frihamnsdagarna democratic festival. The campaign aims to raise awareness about AI misinformation and encourage people to seek answers in reality rather than on social media. The updated version of the song will be accompanied by AI-generated visuals highlighting the importance of critical source evaluation.

AI misinformation campaign democracy music public awareness