Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Nestlé bets on NBA to win over next generation of consumers

Brand: Nestlé

Campaign: NBA Partnership

Source: https://www.marketing-interactive.com/nestle-bets-on-nba-to-win-over-next-generation-of-consumers

Goal: Encourage young people to become physically active

Media: Retail programs, in-market fan experiences, on-pack promotions

Summary: Nestlé has entered into a multi-year partnership with the NBA across 21 markets to strengthen its connection with younger consumers. This collaboration encompasses its cocoa and malt beverage brands—MILO, NESQUIK, and NESCAU—and aims to leverage sports marketing to enhance brand relevance among youth, while encouraging physical activity among at least 2.5 million young people globally. The partnership will include retail promotions and youth basketball programs.

Portugal

Nestlé: Two Factories Taking National Production to the World

Brand: Nestlé

Campaign: Beyond Brand Images

Source: https://www.imagensdemarca.pt/artigo/nestle-duas-fabricas-que-levam-a-producao-nacional-ao-mundo/

Goal: Showcase Nestlé's production impact in Portugal

Claim: Nestlé contributes significantly to the Portuguese economy

Media: Newsletter, documentary episodes

Summary: This article discusses the impact of Nestlé's two production facilities in Portugal, revealing their economic contribution and presence in the market, including job support and export efforts through a series entitled Beyond Brand Images. It highlights the brands produced, the economic study conducted by PwC, and the less visible aspects of Nestlé's operations in the country.

economic impact Nestlé Portugal production

Italy

Nestlé confirms its marketing investments in H2. ‘KitKat Heist’ is an example of the change in corporate culture

Brand: Nestlé

Campaign: KitKat Heist

Source: https://brand-news.it/brand/alimentari/food/nestle-conferma-nel-h2-gli-investimenti-in-marketing-kitkat-heist-e-un-esempio-del-cambiamento-della-cultura-aziendale/

Goal: To showcase a change in corporate culture

Summary: Nestlé confirms its continued investment in marketing for the second half of the year, using the 'KitKat Heist' campaign as an example of the company's cultural shift.

corporate culture KitKat marketing Nestlé