Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

Two Minutes, Cliffhangers, and Vertical Format: Česká spořitelna Experiments with the Power of Microdramatics

Campaign: Blue Heat – #silnější story

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-10/dve-minuty-cliffhanger-a-vertikalni-format-ceska-sporitelna-zkousi-silu-mikrodramat/

Goal: Engaging young audiences through storytelling

Claim: #silnější

Media: TikTok, Instagram, YouTube

Summary: Česká spořitelna is launching a 24-episode micro-drama series called Blue Heat – #silnější story aimed at young audiences on platforms like TikTok, Instagram, and YouTube. The series focuses on quick episodes that end with cliffhangers, aiming to keep viewers watching for the story rather than the product. The campaign conveys the message of believing in oneself as part of the narrative, rather than as a traditional advertisement. This approach aligns with changing consumption habits among younger viewers who prefer engaging and relevant content.

Japan

14th Brain Online Video Award Now Open for Submissions – Who Will Create the Next Hit in Vertical Video?

Brand: Brain

Campaign: Brain Online Video Award (BOVA) 14th Edition – Vertical Video Category

Source: https://www.advertimes.com/20260930/article559403/

Goal: To discover and nurture online video creators and to invigorate the video production industry.

Claim: Who will create the next hit vertical video?

Media: Online video submissions, social media

Summary: The 14th Brain Online Video Award (BOVA) is now accepting submissions for videos in the vertical format aimed at tackling challenges posed by partner companies. The competition seeks to support young creators and promote innovative online video production. Participants can create videos under three minutes or one minute for the vertical category, with various awards available including cash prizes.

online creators vertical video video competition

Japan

In-Depth Examination of Brand Videos: Establishment of ‘Vertical’ Video as the 2020s Visual Expression

Brand: McDonald’s

Campaign: BOVA Vertical Video Contest

Source: https://www.advertimes.com/20260902/article555686/

Goal: Highlight the evolution and future of vertical branded videos in 2020s

Media: Vertical videos

Summary: The article discusses the evolution of branded video expressions in the 2020s, focusing on the rise of vertical and short videos. It highlights the upcoming BOVA contest for vertical videos, exploring what is needed to succeed in this rapidly changing market and reflecting on the impact of different creators and agencies like Dentsu and TBWAHAKUHODO on this trend.

BOVA contest branded videos vertical video