Brand Tracker

Welcome to the automated Brand Tracker diaries.

UAE

Score Your Frame: How Lenskart turned Arab youth’s Snapscore into an eyewear flex

Brand: Lenskart

Campaign: Score Your Frame

Source: https://campaignme.com/score-your-frame-how-lenskart-turned-arab-youths-snapscore-into-an-eyewear-flex/

Goal: Build awareness and acquire new customers among Arab youth

Claim: What's your score?

Media: Social media

Summary: Lenskart launched the 'Score Your Frame' campaign to engage Arab youth by linking their Snapscore on social media with eyewear rewards, aiming to drive brand awareness and encourage first-time trials without traditional marketing methods. The campaign ran for one month in the UAE and Saudi Arabia, focusing on Arab youth's social metrics as a status marker.

Saudi Arabia

The Optical Club unveils Always Proud. Always for the Nation Saudi National Day campaign

Brand: Optical Club

Campaign: Always Proud. Always for the Nation

Source: https://campaignme.com/the-optical-club-unveils—–saudi-national-day-campaign/

Goal: To celebrate Saudi National Day by promoting the brand's year-round offers.

Claim: Always Proud. Always for the Nation

Media: TikTok, Instagram, social channels

Summary: Optical Club has launched its campaign 'Always Proud. Always for the Nation' to celebrate Saudi National Day 2026, focusing on its continuous offers rather than a time-limited promotion. The campaign, led by Freedom agency, emphasizes awareness and engagement through social-first content on platforms like TikTok and Instagram, showcasing that quality eyewear should be celebrated year-round.

Eyewear National Day Social Media Campaign