Brand Tracker

Welcome to the automated Brand Tracker diaries.

Saudi Arabia

The Optical Club unveils Always Proud. Always for the Nation Saudi National Day campaign

Brand: Optical Club

Campaign: Always Proud. Always for the Nation

Source: https://campaignme.com/the-optical-club-unveils—–saudi-national-day-campaign/

Goal: To celebrate Saudi National Day by promoting the brand's year-round offers.

Claim: Always Proud. Always for the Nation

Media: TikTok, Instagram, social channels

Summary: Optical Club has launched its campaign 'Always Proud. Always for the Nation' to celebrate Saudi National Day 2026, focusing on its continuous offers rather than a time-limited promotion. The campaign, led by Freedom agency, emphasizes awareness and engagement through social-first content on platforms like TikTok and Instagram, showcasing that quality eyewear should be celebrated year-round.

Singapore

Gen Z perspectives: Our favourite National Day campaigns

Brand: Lau Pa Sat

Campaign: Feast for our national pride

Source: https://www.marketing-interactive.com/gen-z-perspectives-our-favourite-national-day-campaigns

Goal: Encourage support for hawkers as an act of national pride

Claim: Support hawkers as an act of national pride

Summary: The article discusses various National Day campaigns in Singapore, particularly focusing on Lau Pa Sat's initiative to gamify hawker culture, Luckin Coffee's collaboration with MILO, and McDonald's partnership with Old Chang Kee. Each campaign aims to celebrate local culture and flavors in the context of Singapore's 61st birthday.

Campaigns Hawker Culture Local Flavors National Day

Singapore

Gen Z perspectives: MTI’s agency picks, UNIQLO’s local love and the evolution of K-culture

Brand: UNIQLO

Campaign: SG61 National Day Campaign

Source: https://www.marketing-interactive.com/gen-z-perspectives-mti-s-agency-picks-uniqlo-s-local-love-and-the-evolution-of-k-culture

Goal: To celebrate Singapore's National Day by engaging local communities through art

Claim: Wearable art inspired by Singapore's neighborhoods

Media: UTme! collection, pop-up events

Summary: UNIQLO is collaborating with the Land Transport Authority to celebrate Singapore's National Day by turning MRT neighborhoods into wearable art through a UTme! collection featuring exclusive illustrations by local artist Jon Tan. This initiative is part of a broader SG61 campaign that includes exclusive collections and enhanced omnichannel shopping experiences.

collaboration National Day wearable art