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Displaying 1 Campaigns tagged with "wearable-art"
Singapore
Gen Z perspectives: MTI’s agency picks, UNIQLO’s local love and the evolution of K-culture
Goal: To celebrate Singapore's National Day by engaging local communities through art
Claim: Wearable art inspired by Singapore's neighborhoods
Media: UTme! collection, pop-up events
Summary: UNIQLO is collaborating with the Land Transport Authority to celebrate Singapore's National Day by turning MRT neighborhoods into wearable art through a UTme! collection featuring exclusive illustrations by local artist Jon Tan. This initiative is part of a broader SG61 campaign that includes exclusive collections and enhanced omnichannel shopping experiences.