Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Ads of the Week: 13 Campaigns That Caught Our Eye, From Chipotle to Pringles

Campaign: Oversize Takeout Bag Giveaway

Source: https://www.adweek.com/creativity/ads-of-the-week-13-campaigns-that-caught-our-eye-from-chipotle-to-pringles/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=6

Goal: Increase brand engagement

Summary: This week's advertisements feature big names such as Bill Murray for Rivian and Kim Kardashian for DoorDash. Notable campaigns include Chipotle's oversized takeout bag giveaway and Pringles' creative ad featuring glimpses of the afterlife. Additionally, the week's most effective ad aims to uplift moods.

Media Week Awards winners 2025: Media Idea – Over £1m (Agency)

Brand: Morrisons

Campaign: A tale of two giants

Source: https://www.campaignlive.co.uk/article/media-week-awards-winners-2025-media-idea-over-1m-agency/4rh060c3fdjv2tbq7h83vxqnnr

Goal: To promote Morrisons in collaboration with Amazon

Summary: The gold winner in the Media Idea category at the Media Week Awards 2025 is the campaign 'A tale of two giants' by Wavemaker UK for Morrisons in partnership with Amazon.

advertising Campaigns media awards

Ireland

Publicis Dublin Wins HSE Quit and MSF Accounts

Brand: HSE Quit and Médecins Sans Frontières

Campaign: Winter Appeal Campaign for MSF 2026

Source: https://www.adworld.ie/2026/10/02/publicis-dublin-wins-hse-quit-and-msf-accounts/

Goal: To create impactful campaigns for health and humanitarian causes

Claim: Leave a Mark

Summary: Publicis Dublin has won accounts for the HSE Quit programme and Médecins Sans Frontières (MSF). The agency will continue its previous work on the Quit campaign and will develop a new creative platform for MSF’s upcoming Winter Appeal in 2026. These wins highlight the agency's aim to create meaningful impact.

Campaigns Doctors Without Borders HSE Publicis Dublin

Singapore

Gen Z perspectives: Our favourite National Day campaigns

Brand: Lau Pa Sat

Campaign: Feast for our national pride

Source: https://www.marketing-interactive.com/gen-z-perspectives-our-favourite-national-day-campaigns

Goal: Encourage support for hawkers as an act of national pride

Claim: Support hawkers as an act of national pride

Summary: The article discusses various National Day campaigns in Singapore, particularly focusing on Lau Pa Sat's initiative to gamify hawker culture, Luckin Coffee's collaboration with MILO, and McDonald's partnership with Old Chang Kee. Each campaign aims to celebrate local culture and flavors in the context of Singapore's 61st birthday.

Campaigns Hawker Culture Local Flavors National Day