Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Ads of the Week: 13 Campaigns That Caught Our Eye, From Chipotle to Pringles

Campaign: Oversize Takeout Bag Giveaway

Source: https://www.adweek.com/creativity/ads-of-the-week-13-campaigns-that-caught-our-eye-from-chipotle-to-pringles/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=6

Goal: Increase brand engagement

Summary: This week's advertisements feature big names such as Bill Murray for Rivian and Kim Kardashian for DoorDash. Notable campaigns include Chipotle's oversized takeout bag giveaway and Pringles' creative ad featuring glimpses of the afterlife. Additionally, the week's most effective ad aims to uplift moods.

Global

Ads of the Week: 13 Campaigns That Caught Our Eye, From Chipotle to Pringles

Brand: Chipotle

Campaign: Oversize Takeout Bag Giveaway

Source: https://www.adweek.com/creativity/ads-of-the-week-13-campaigns-that-caught-our-eye-from-chipotle-to-pringles/?itm_source=homepage&itm_medium=post-teaser-center&itm_campaign=1

Goal: To promote brand engagement through a giveaway

Summary: This week featured notable ad campaigns, including Bill Murray for Rivian, Kim Kardashian for DoorDash, and Nikola Jokić for Sprite. Pringles' campaign showcases a humorous take on the afterlife, while Chipotle engages customers by giving away an oversize takeout bag. Other highlights include a city tour by Oura and Megan Thee Stallion for Gymshark.

advertising brand engagement celebrity endorsements

Croatia

Has the foldable iPhone brought new advertising formats?

Brand: Novig

Campaign: null

Source: https://www.marketingmagazin.si/ai-tech/tech/12074/bo-zlozljivi-iphone-prinesel-nove-oglasne-formate/novice

Goal: To promote a sports betting platform

Summary: After a prominent campaign for American Eagle, Sydney Sweeney is once again under fire for a provocative campaign for the sports betting platform Novig.

advertising celebrity endorsements sports betting