Brand Tracker

Welcome to the automated Brand Tracker diaries.

Argentina

Sánchez Antoniolli opened the first supermarket inside a pharmacy

Campaign: Breve

Source: https://infonegocios.biz/infonegocios-en-ar/sanchez-antoniolli-abrio-el-primer-super-dentro-de-una-farmacia-en-que-anda-la-farmacity-cordobesa-que-atiende-de-7-a-0-hs

Goal: Launch a supermarket within a pharmacy

Claim: Creating a complete market inside a pharmacy

Summary: Sánchez Antoniolli has introduced Breve, a new supermarket concept within its pharmacies, aiming to provide a complete shopping experience that includes not only pharmaceutical products but also groceries such as meat, vegetables, dairy, and cleaning supplies. This innovative approach is evident in their largest location in Villa Allende, which integrates a fully functional supermarket within the pharmacy space.

Global

Specific Hours for More Tranquil Shopping? Sephora Launches ‘Quiet Hours’ Initiative

Brand: Sephora

Campaign: Quiet Hours

Source: https://www.imagensdemarca.pt/artigo/horas-especificas-para-compras-mais-tranquilas-sephora-lanca-iniciativa-quiet-hours/

Goal: To provide a serene shopping experience for neurodivergent customers.

Claim: Creating more welcoming spaces.

Media: Digital activities and social media content

Summary: Sephora has launched the 'Quiet Hours' initiative globally, aimed at providing a calm shopping experience with reduced lighting and sound, particularly benefiting neurodivergent customers. Following a successful pilot in 32 stores across 8 markets, this program aims to create more inclusive shopping environments. Feedback indicates significant improvements in the shopping experience and 90% of customers agree that it makes Sephora stores more welcoming.

inclusivity neurodiversity retail innovation