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Displaying 1 Campaigns tagged with "cultural-campaign"
Argentina
Premiere: Aeropuertos Argentina and Don by Havas show that there are 35 airports as Argentine as their people
Goal: Highlight the cultural gestures of Argentines
Media: online and offline media, including TVA, TVC, radio, streaming, and digital media
Summary: Aeropuertos Argentina, in collaboration with Don by Havas, launched a campaign showcasing 35 airports that embody the culture of Argentina, featuring gestures and rituals unique to the country. The campaign is led by Argentine actor Nicolás Vázquez and emphasizes familiar practices like sharing mate and wearing national colors. It will be broadcast through various media channels this year.