Brand Tracker

Welcome to the automated Brand Tracker diaries.

Malaysia

Gen Z perspectives: FairPrice Group’s media agency and our favourite Merdeka campaigns

Campaign: Rasa kita, cerita kita

Source: https://www.marketing-interactive.com/gen-z-perspectives-fairprice-group-s-media-agency-and-our-favourite-merdeka-campaigns

Goal: Celebrate Malaysian identity using local flavours and folklore

Media: Animated content, merchandise

Summary: Luckin Coffee Malaysia has launched a campaign titled 'Rasa kita, cerita kita' in collaboration with the animated series Kisah Bawah Tanah, celebrating Malaysian culture through unique coffee creations and original animated content during the Merdeka season from August to September.

Argentina

Premiere: Aeropuertos Argentina and Don by Havas show that there are 35 airports as Argentine as their people

Brand: Aeropuertos Argentina

Campaign: 35 airports as Argentine as its people

Source: https://www.adlatina.com/publicidad/preestreno-aeropuertos-argentina-y-don-by-havas-muestran-que-hay-35-aeropuertos-tan-argentinos-como-su-gente

Goal: Highlight the cultural gestures of Argentines

Media: online and offline media, including TVA, TVC, radio, streaming, and digital media

Summary: Aeropuertos Argentina, in collaboration with Don by Havas, launched a campaign showcasing 35 airports that embody the culture of Argentina, featuring gestures and rituals unique to the country. The campaign is led by Argentine actor Nicolás Vázquez and emphasizes familiar practices like sharing mate and wearing national colors. It will be broadcast through various media channels this year.

advertising airport Argentina cultural campaign