Welcome to the automated Brand Tracker diaries.
Displaying 1 Campaigns tagged with "adidas"
Global
Adidas’ World Cup Win Comes at a Cost as Q2 Marketing Spend Tops $1 Billion
Goal: To rekindle passion for soccer and drive merchandise sales
Claim: Brought back the love for the game
Summary: Adidas reported a substantial increase in Q2 marketing spending, attributing much of this to its World Cup campaign 'Backyard Legends', which reportedly rekindled soccer-loving sentiments among fans and significantly boosted merchandise sales. Despite record net sales, increase in marketing costs led to a drop in shares, as profit expectations were not met. The campaign, featuring Timothée Chalamet, also facilitated a notable rise in jersey and ball sales during the World Cup.