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Croatia

JENNIE’s first collection for adidas starts from ballet

Brand: Adidas

Campaign: Cosmic ballerina: Kinematics

Source: https://www.media-marketing.com/vijesti/prva-kolekcija-jennie-za-adidas-pocinje-od-baleta/

Goal: To merge ballet aesthetics with adidas' functionality

Summary: JENNIE has taken on a significant creative role in her collaboration with adidas Originals, resulting in the adidas Originals by JENNIE FW26 collection. This collection, which she co-designed, merges the functional heritage of adidas with the controlled aesthetics of ballet, creating modern pieces such as reimagined Superstar sneakers and various apparel. The accompanying campaign, Cosmic Ballerina: Kinematics, features JENNIE in a surreal space, highlighting the contrast of ballet control with themes of freedom and strength.

JENNIE pirouettes into her first adidas Originals collection

Brand: adidas Originals

Campaign: Cosmic ballerina: Kinematics

Source: https://www.marketing-interactive.com/jennie-pirouettes-into-her-first-adidas-originals-collection

Goal: To reinterpret the classic identity of adidas Originals through a modern feminine lens.

Summary: JENNIE of BLACKPINK collaborates with adidas Originals on her first design collection, featuring ballet-inspired pieces reimagined for a cosmic theme. The campaign showcases her vision of blending softness with strength, highlighting the collection's unique designs that merge ballet aesthetics with futuristic elements.

Adidas ballet collaboration cosmic fashion