Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Has adidas found the secret formula to Liverpool’s Anfield effect?

Brand: Adidas

Campaign: Feel the Anfield effect

Source: https://www.marketing-interactive.com/has-adidas-found-the-secret-formula-to-liverpool-s-anfield-effect

Goal: To promote Liverpool's third kit and lifestyle apparel inspired by the Anfield atmosphere

Claim: Feel the Anfield effect

Media: Campaign film, digital media

Summary: Adidas is launching a campaign titled 'Feel the Anfield effect' to promote Liverpool FC's third kit for the 2026-27 season. The campaign captures the energy of Anfield on European match nights and features players along with a film narrated by a lifelong Liverpool supporter. The kit, designed with inspiration from the crowd's movement, also coincides with a new eCommerce platform that enhances the shopping experience for fans.

Liverpool FC and Adidas ‘Feel the Anfield effect’

Brand: Liverpool FC

Campaign: Feel the Anfield effect

Source: https://www.campaignlive.co.uk/article/liverpool-fc-adidas-feel-anfield-effect-midnight-club/1968626

Goal: To launch the new third kit and online store

Summary: Liverpool FC and Adidas have launched the club's new third kit for the 2026/27 season, coinciding with the opening of a new LFC online store.

Adidas Liverpool FC online store third kit