Brand Tracker

Welcome to the automated Brand Tracker diaries.

Argentina

Three Cities, One Jersey, and Two Words: adidas’s Thank You to Messi

Brand: Adidas

Campaign: Gracias 10

Source: https://www.media-marketing.com/vijesti/tri-grada-jedan-dres-i-dvije-rijeci-adidasova-zahvala-messiju/

Goal: To pay tribute to Messi's career with the Argentine national team and highlight the brand's long partnership with him.

Claim: Gracias 10

Media: Documentary film, social media channels

Summary: The campaign 'Gracias 10' by adidas celebrates Lionel Messi's 21 years with the Argentine national team and over two decades of collaboration with the brand. It links significant locations in Messi's career through a journey of a jersey emblazoned with the words 'Gracias 10'. The first part featured films of Messi's teammates sharing personal memories, culminating in public displays in Rosario and Buenos Aires, and concluding with a documentary released on social media that summarizes the journey and farewell.

Portugal

Sporting Dresses in Pink to Support the Fight Against Breast Cancer

Brand: Sporting Clube de Portugal

Campaign: Pink October

Source: https://www.imagensdemarca.pt/artigo/sporting-veste-se-de-rosa-para-apoiar-a-luta-contra-o-cancro-da-mama/

Goal: Raise awareness for breast cancer prevention and early diagnosis.

Claim: Prevention is the best play

Media: Merchandise sales, sports teams participating in the campaign

Summary: Sporting Clube de Portugal is promoting breast cancer awareness through its Pink October campaign, where various teams will wear specially designed pink uniforms throughout October. The initiative also includes a collection of merchandise, with 25% of proceeds going to support breast cancer projects. The campaign emphasizes the importance of prevention and early diagnosis.

Breast Cancer Awareness charity prevention sports campaign

Belgium

Infrabel and Hotel Bonka Score Points This Summer with a Sports Employer Branding Campaign

Brand: Infrabel

Campaign: Employer Branding Sports Campaign

Source: https://pub.be/fr/infrabel-et-hotel-bonka-marquent-des-points-cet-ete-avec-une-campagne-employer-branding-sportive/

Goal: To enhance employer branding through sports.

Summary: Infrabel and Hotel Bonka have launched a sports-themed employer branding campaign this summer, aiming to improve their brand presence and attractiveness as an employer in the competitive job market.

employer branding sports campaign