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Kylian Mbappé Uses Traditional Media for Thank You Letter
Source: https://www.resume.se/kommunikation/pr/kylian-mbappe-tackar-frankrike-med-helsidesannons-i-pressen/
Goal: To thank French supporters for their support during the World Cup
Media: Print media including local and national newspapers such as L'Équipe and Le Parisien
Summary: Despite having 136 million followers on Instagram, French football star Kylian Mbappé chose to express his gratitude towards the French public through traditional media, publishing a full-page advertisement formatted as an open letter in various newspapers. This decision sparked discussion within the French press and social media, with reactions mostly favorable but also some skepticism regarding the motives behind this communication strategy. Mbappé is known to work with WME Sports and other communication consultants.