Brand Tracker

Welcome to the automated Brand Tracker diaries.

France

Kylian Mbappé Advocates for Prevention for the Insurer Alan

Brand: Alan

Campaign: Prevention Campaign

Source: https://www.strategies.fr/actualites/inspirations/LQ6662910C/kylian-mbappe-en-pointe-sur-la-prevention-pour-l-assureur-alan.html

Goal: Raise awareness about prevention

Claim: Be proactive about health

Summary: Kylian Mbappé is featured in a campaign for the insurance company Alan, focusing on the importance of health prevention. The campaign aims to encourage people to take proactive steps in caring for their health.

France

Kylian Mbappé Uses Traditional Media for Thank You Letter

Brand: Kylian Mbappé

Campaign: Open Letter to French Supporters

Source: https://www.resume.se/kommunikation/pr/kylian-mbappe-tackar-frankrike-med-helsidesannons-i-pressen/

Goal: To thank French supporters for their support during the World Cup

Media: Print media including local and national newspapers such as L'Équipe and Le Parisien

Summary: Despite having 136 million followers on Instagram, French football star Kylian Mbappé chose to express his gratitude towards the French public through traditional media, publishing a full-page advertisement formatted as an open letter in various newspapers. This decision sparked discussion within the French press and social media, with reactions mostly favorable but also some skepticism regarding the motives behind this communication strategy. Mbappé is known to work with WME Sports and other communication consultants.

Kylian Mbappé public relations traditional media