Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Apple Music makes waves with new identity built by sound

Brand: Apple Music

Campaign: Refreshed Brand Identity

Source: https://www.marketing-interactive.com/apple-music-makes-waves-with-new-identity-built-by-sound

Goal: To create a new brand identity based on sound.

Claim: Made by sound

Media: Social media, original content, event programming

Summary: Apple Music has revamped its brand identity by letting sound determine the visual elements, collaborating with TBWAMedia Arts Lab and music producer Fred again.. to develop a new logo and audio language inspired by sound waves. This unique approach documents the transformation of music into a visual identity, integrating a new expressive musical note icon and a customized wordmark that aligns with Apple's design ethos. The updated identity will be integrated across Apple Music's marketing and experiences.

UAE

THE WADI gives UAE landscapes a voice with ‘Return Within’

Brand: THE WADI

Campaign: Return Within

Source: https://campaignme.com/the-wadi-gives-the-uaes-landscapes-a-voice-with-return-within/

Goal: To create a sensory experience connecting people to nature and a sense of belonging.

Claim: Return Within

Media: Social media, large-scale launch event

Summary: THE WADI has launched the 'Return Within' campaign, focusing on a nature-led philosophy inspired by the UAE's landscapes. The campaign aims to invite people to reconnect with nature and foster inner calm through a unique soundtrack created from natural sounds recorded across the UAE. By emphasizing the emotional connection to the land, the campaign seeks to establish a deeper sense of belonging and connection to UAE heritage.

community nature sound design UAE heritage